OMG it is not to loud I would love to have one like it. I have everything in purple and pink. I am 52 and people make fun of me for loving purple so much but I don't care. I am in a wheelchair and it is "Pop Star Pink" purple wasn't available. I get more compliments on my chair, it is a comfort and icebreaker for me. So enjoy you sham and know that each of us has our own ideas of beauty.