My sister gave me a Longaburger basket one year for Christmas. After she explained to me that it was a quality basket and how it was made and all that then I understood what she had given me. If she hadn't told me I probably would have thrown it in the closet someplace and not thought about again. But since I know what a Longaburger basket is now, it has a place of honor on my dining room table and use it all the time.